Schema Markup Generator

How to use the schema markup generator

1. Pick a Schema type: FAQ page, article, organization, local business or product.
2. Fill in the form. Use Load example first if you want to see what a complete entry looks like.
3. Add as many repeated items as you need: questions, authors, profile links, opening hours or product images. Each row has its own Remove button.
4. Watch the Checks list: it tells you which required or recommended properties are missing and which values look wrong, such as a relative URL or a rating above 5.
5. Copy or Download the generated <script type="application/ld+json"> block and paste it into the HTML of the page it describes, in the <head> or the <body>.
6. Test the published page, or paste the code, in Google’s Rich Results Test (the link is under the code).

What structured data is

Structured data describes the content of a page in a vocabulary that machines understand, schema.org. Search engines use it to understand what a page is about (an article, a shop, a product with a price) and, for some types, to display rich results such as star ratings, prices, opening hours or a knowledge panel for your organization.

JSON-LD is the format Google recommends. The markup sits in its own script block, separate from your visible HTML, so it is easy to add, update or generate from a template. The code must describe content that is actually visible on the page: marking up reviews, prices or questions that visitors can’t see goes against Google’s guidelines.

The five types in this tool

• FAQPage: a list of questions with their answers, for a page that is a real FAQ written by the site (not a forum). Since August 2023, Google shows FAQ rich results only for a small number of authoritative government and health websites. The markup is still valid and can help other search engines and tools understand the page.
• Article (or BlogPosting, NewsArticle): headline, image, dates and authors. Google has no strictly required properties for articles, but recommends the headline, image, author and dates.
• Organization: name, website, logo, contact details and sameAs links to your official profiles. It helps search engines connect your site to your brand.
• LocalBusiness: address, phone, coordinates, price range and opening hours, with a more specific type such as Restaurant or Dentist when one fits. Put it on the home page or the page of each location.
• Product: name, images, brand, SKU or GTIN, an offer with price, currency and availability, and an aggregate rating. Google needs at least an offer, a review or a rating to show a product rich result.

Details handled for you

• Empty fields and empty rows are left out, so you never publish "name": "".
• Prices accept a comma or a dot (89,50 becomes "89.50"), and availability and condition use full schema.org URLs as Google expects.
• Opening hours use OpeningHoursSpecification with days such as “Monday to Friday” expanded into a list of days.
• The JSON is produced with JSON.stringify, and the characters <, > and & are escaped as \u003c, \u003e and \u0026, so text containing </script> can’t break out of the script block.