Utilia

Social Post Length Checker

Check your post against the character limits of X, Bluesky, Threads, LinkedIn, Instagram, TikTok, YouTube and Google snippets, all at once, as you type.

Characters
0
Words
0
Hashtags
0
Mentions
0
Links
0
Emojis
0

Limits by platform

    How to check the length of a post

    1. Write or paste your post in the text box.
    2. Read the counters at the top: characters, words, hashtags, mentions, links and emojis.
    3. Look at Limits by platform. Each platform shows your count, its limit, a progress bar and how many characters are left or too many.
    4. For LinkedIn, Instagram and YouTube descriptions, a second line tells you whether the start of your post is fully visible before the “…more” link, or where it gets cut.
    5. Edit your text until every platform you’re targeting is within its limit. Clear empties the box.

    Everything updates as you type, so you can write directly in the tool and copy the final version.

    Character limits used by this tool

    Platform Limit
    X (Twitter) post 280 (weighted, see below)
    Bluesky post 300
    Threads post 500
    Mastodon post 500 (default; some servers allow more)
    LinkedIn post 3,000
    Instagram caption 2,200
    Facebook post 63,206
    TikTok caption 4,000
    YouTube title / description 100 / 5,000
    Pinterest pin title / description 100 / 500
    Search result title about 60 (recommended)
    Meta description about 160 (recommended)

    Platforms change their limits from time to time, and paid plans can raise them: X Premium subscribers, for example, can publish much longer posts. The limits above are the standard ones for a regular account.

    How X counts characters

    X does not simply count letters. It uses a weighted count: most characters of Latin, Greek and Cyrillic scripts count as 1, while Chinese, Japanese and Korean characters count as 2. Every emoji counts as 2, even a combined emoji such as a family or a flag. Every link counts as 23 characters, whatever its real length, because X shortens it. This tool applies the same rules, so a post that fits here fits on X.

    Mastodon also counts each link as 23 characters, and counts a mention like @alice@example.social as just @alice. The other platforms are measured in characters as you see them, so an accented letter or an emoji with a skin tone counts once. Some platforms count certain emojis as 2 internally, so keep a small margin if your post is full of emojis.

    The “…more” fold

    Long posts are truncated in the feed. Instagram shows roughly the first 125 characters of a caption, LinkedIn roughly the first 210 characters of a post on desktop, and YouTube only the first lines of a description. The exact cut depends on the device, the screen width and the line breaks, so these values are estimates. Put your hook, key message or call to action before that point.

    Search snippets

    The last two rows are not social networks: they check a page title and a meta description for search results. Google doesn’t count characters, it cuts titles and descriptions by pixel width, so around 60 and 160 characters are safe targets rather than hard limits.

    Frequently asked questions

    How many characters can a post on X have?

    280 for a standard account, counted with X’s weighting: links count as 23, emojis and CJK characters count as 2. Premium accounts can post longer texts.

    Do spaces and line breaks count?

    Yes. Spaces, line breaks and punctuation all count as characters on every platform listed.

    Why does my count differ from the platform's?

    Each platform counts slightly differently, especially for emojis, links and special characters. This tool follows X’s and Mastodon’s published rules and counts visible characters elsewhere, so small differences can appear with unusual symbols.

    How many hashtags should I use?

    Platforms rarely forbid a few hashtags, but they limit or discourage long lists: Instagram, for example, caps the number of hashtags per post. The hashtag counter helps you keep them under control.

    Is my text stored?

    No. Everything is counted in your browser; nothing you type is sent or saved.